The 'Purple Cow' concept has significantly influenced modern marketing strategies by shifting the focus from mass marketing to creating remarkable, standout products or services. This concept encourages businesses to create 'idea viruses' that are so unique and compelling that they naturally spread among consumers, particularly early adopters or 'sneezers'. This approach fosters organic sharing and discussion about the product or service, enhancing its visibility and appeal.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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