The relevance of this principle has only increased over the years. As society becomes more individualistic and people's interests diversify, understanding what is important to someone and aligning tasks with their desires has become crucial for effective and efficient task completion.
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Written over 80 years ago, this is a book that is as relative today as it was when it was first written. The principles are a broad mix of personal an...
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By taking the time to understand what is important to someone and framing our needs with their desires, we make it easy for that person to actually want to do something. When a task is relevant to what they consider important, they have a personal stake in making sure the task is done effectively and efficiently.