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Amazon's success can be attributed in part to its use of A/B testing. This technique allows Amazon to divide test subjects into two groups and present each group with a different option. The performance of each option is then measured to determine which is more effective. Amazon has its own internal experimentation platform, called 'Weblab', which it uses to evaluate improvements. The company rewards those who analyze this data and identify new ways to enhance the customer experience.
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Use this A/B testing technique to divide test subjects into two groups, give one option to one group, and another option to the second. Then, measure which option performs better. Amazon has its own internal experimentation platform, called "Weblab" which it uses to evaluate improvements. The company rewards those who view this data and identify new ways to improve the customer experience.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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