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Theodore Levitt's theory has greatly influenced modern marketing strategies by shifting the focus from the product to the customer's needs. His famous quote, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." encapsulates this idea. This has led to the development of marketing strategies that prioritize understanding and fulfilling the customer's needs and wants, rather than simply promoting a product. This customer-centric approach is now a cornerstone of effective marketing.
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Theodore Levitt, a Harvard marketing professor, famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." But we can take this further: someone wants the hole so they can put a shelf on the wall; which lets them keep their stuff tidy and on display; and, they want to feel good about doing it themselves.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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