Companies like Amazon and Ford have re-thought their core operations and organizational design to better fuse their brand and culture by finding an overarching purpose and core values. They have intentionally designed their employee experience, corporate rituals, and routines to align with their brand and culture. This has helped them achieve a competitive advantage and has been a key factor in their success.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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