Some companies have managed to achieve incredible turnarounds through successful brand and culture fusion by leveraging the foundations of brand and culture fusion, which include finding an overarching purpose and core values. They have used these to gain a competitive advantage. They have also re-thought their core operations and organizational design, intentionally designed their employee experience, and created corporate rituals and routines. Case studies from companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen provide insight into the causes and effects of their turnarounds, all rooted in their success or failure to fuse brand and culture.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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