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A company in a traditional sector like manufacturing or retail can apply the innovative approaches discussed in "Be Obsessed or Be Average" by fostering a culture of positive obsession. This involves encouraging employees to be obsessed with their roles, the company's mission, and the pursuit of excellence. It also means starving the beasts of doubt and negativity, and not allowing naysayers to distract or detract from the company's goals. By doing so, the company can maximize its potential and avoid falling into the trap of mediocrity.
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This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...
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In addition to feeding the beasts, starve the beasts of doubt, blame, haters, and naysayers. Naysayers are particularly dangerous because they are not evil people. On the contrary, naysayers often are loving and caring. Unfortunately, naysayers can cause significant harm by giving advice like "Be careful," that will kill the beasts. These people justify their averageness by giving unsolicited and unwelcome advice. The biggest harm that naysayers can do is to be distracting, and allowing the beasts to die.
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