A retail company can apply the innovative approaches discussed in Crossing the Chasm by first identifying a target segment within their market. This segment should be large enough to meet revenue targets but small enough to dominate. The company should then focus all its resources on winning this segment, creating a strong word-of-mouth reputation. Once this niche is dominated, the company can then use this as a springboard to cross the chasm to the mainstream market.
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How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
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The highest-scoring scenarios are discussed until the team narrows down on one target segment. It's best to make a quick decision and double down hard behind the same. What is crucial is not choosing the optimum niche but winning the selected niche. To dominate a niche market and generate word-of-mouth, the market segment must be big enough to meet minimum revenue targets and small enough to be able to win half the orders.