Businesses might adjust their sales strategies in response to rising online ad costs by diversifying their advertising platforms to include more cost-effective options, such as TikTok or Twitter. They could also focus on improving their ad targeting to ensure they're reaching the most relevant audience, thus getting the most value from their ad spend. Additionally, businesses could invest in organic marketing strategies, such as content marketing or SEO, to reduce their reliance on paid advertising.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
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