The rise in online spending could lead to an increase in the cost of online advertising. As more people spend money online, platforms like Facebook have seen an increase in the cost of impressions. This could lead businesses to adjust their advertising strategies, potentially investing more in advertising or seeking out more cost-effective platforms. For example, while Facebook's average CPM has risen, platforms like TikTok have lower costs and could become more attractive to advertisers.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
Download template