How much are customers willing to spend on subscriptions according to GM's prediction?

Tesla's driver-assist subscription offers features like lane keeping and auto-parking. These features are part of Tesla's strategy to boost revenue through post-purchase subscription models and software features that can be patched in remotely. It's also worth noting that Tesla pioneered the trend of shipping cars with battery packs that had their range limited by software, with owners having to pay a fee to unlock the full capacity.

Microtransactions play a significant role in the automotive industry as they provide an additional revenue stream for car companies. They are often used in post-purchase subscription models and software features that can be patched in remotely. These features can include remote-start capabilities, driver-assist features, voice recognition, and heated seats. For instance, Tesla initiated the microtransaction trend by shipping cars with battery packs that had their range limited by software. Owners would then have to pay a fee to unlock the full capacity. Furthermore, Tesla's driver-assist features like lane keeping and auto-parking cost an extra $199 a month.