Question
Apple's core competencies lie in its ability to innovate, design, and market its products. The company is known for its strong brand, innovative technology, and high-quality products. These competencies have allowed Apple to create a unique user experience and maintain a loyal customer base.
In terms of outsourcing, Apple outsources its manufacturing process to various suppliers around the world, primarily in Asia. This allows the company to focus on its core competencies of design and innovation, while also benefiting from the cost efficiencies of outsourcing. However, Apple maintains strict quality control and ethical standards for its suppliers to ensure the quality of its products and protect its brand reputation.
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Unlike his previous stint, Jobs displayed a detail-oriented realism in managing the company that shocked those who were used to his reality-distortion field. As Board Member Ed Wollard said, "He became a manager, which is different from being an executive or visionary." He let go of his desire to build everything in-house and completely outsourced hardware manufacturing.
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