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The iPhone and the App Store revolutionized software distribution for companies like Uber in several ways. Firstly, they provided a platform that made software distribution to millions of users nearly effortless. This was a game-changer for companies like Uber, which relied on widespread user adoption for success. Secondly, the iPhone and the App Store created a new paradigm where software could be downloaded and installed directly on a device, bypassing traditional distribution channels. This allowed companies like Uber to reach their customers directly, without the need for intermediaries. Finally, the App Store provided a centralized marketplace for discovering and downloading apps, which helped companies like Uber gain visibility and attract new users.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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In 2008, it was a perfect time to launch Uber. 75% of American households had computers with internet access, and Amazon Web Services had dramatically reduced the infrastructural costs involved to launch a company. Finally, the iPhone and the App store made software distribution to millions of users nearly effortless. Fuelled by the success of Facebook, Google, Instagram and Snapchat, venture capital flooded Silicon Valley and shifted the balance of power from Venture Capitalists to founders.
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