Question
'Blue Ocean Shift' challenges existing business paradigms by advocating for a shift from competitive, saturated markets (red oceans) to uncontested market spaces (blue oceans). It encourages organizations to innovate and change, overcoming human barriers that often exist in large organizations. The book provides a guide on how corporations, bureaucratic organizations, non-profits, and others can shift their mindset and products towards a blue ocean, thereby creating new demand and opportunities for high growth.
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— released in early-October 2017 — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on a study of 150 strategic moves spanning more than a hundred years and thirty industries. In this series, a "red ocean" is defined as a saturated market in which companies must compete to survive, and "blue ocean" as a market in which there is little or no competition. focuses on how can corporations, bureaucratic organizations, non-profits, among other organizations – shift their mindset and products towards a blue ocean. Specifically, this book addresses the human barriers associated with innovation and change that can exist in large organizations.
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