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Freakonomics, by Steven Levitt and Stephen Dubner, has influenced corporate strategies and business models in several ways. Firstly, it has encouraged businesses to use data in unconventional ways to gain insights. This has led to the rise of data-driven decision making in many organizations. Secondly, it has highlighted the importance of understanding the hidden side of things, which has prompted businesses to look beyond the obvious in their strategic planning. Lastly, it has shown that conventional wisdom can often be wrong, which has made businesses more open to challenging established norms and practices.
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Author Steven Levitt, working with journalist Stephen Dubner, shows how economic theories can be used to analyze social issues. Each of the six essays...
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Does the name given to a child impact its long term prospects? The author looks at how a racially distinct name may alter a child's success. In one study, a hypothetical candidate with the stereotypically black name DeShawn Williams was much less likely to get a job interview than someone called Jake Williams, even when their resumes were otherwise identical. This study suggests that choosing apparently white names over black ones reinforces stereotypes and perpetuates the black-white achievement gap.
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