Dorie Clark suggests that professional development should not be limited to the annual performance reviews. Instead, it should be a continuous process where one constantly seeks to improve and add value to their work. She encourages individuals to ask themselves how they can ensure they are more valuable at the end of the year than they were at the beginning. This approach promotes continuous learning and growth, which is essential for professional development.

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Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University's Fuqua School of Business. Clark wrote the book "Entrepreneurial You, Reinventing You, and Stand Out" and in her article for "Harvard Business Review," she offers advice on planning professional development for the year. "Professional development – improving yourself at work beyond meeting your specific performance goals," Clark says, "is too often left to the rote box-checking of annual performance reviews. To successfully move to the next level, we need to ask ourselves: How can I ensure I'm more valuable at the end of the year than I was at the beginning?"

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2020 Calendar

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