What are potential obstacles companies might face when trying to foster originality and innovation, and how could they overcome them?

A company in a traditional sector like manufacturing or retail can apply the innovative approaches discussed in Originals by fostering a culture that encourages original thinking and innovation. This can be done by creating an environment where employees are not afraid to take risks and propose new ideas. Encouraging diversity of thought and perspectives can also lead to innovative solutions. Additionally, companies can mitigate risks associated with innovation by testing new ideas on a small scale before implementing them on a larger scale. Finally, persuading others to accept and support these new ideas is crucial for their successful implementation.

A startup can use the key topics or framework covered in Originals to grow by fostering an environment that encourages original thinking and innovation. This can be achieved by mitigating risks, persuading others with novel ideas, and changing the way the world is perceived. It's also important to not let the fear of failure hinder the pursuit of new ideas, as suggested in the book.