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The book 'Made to Stick' offers several actionable takeaways for entrepreneurs or managers. Firstly, it emphasizes the importance of simplicity in communication. This is demonstrated through the concept of the 'Commander's Intent', a core objective that guides actions even when plans change. Secondly, the book suggests making ideas 'sticky' by ensuring they are understood, remembered, and impactful. This can be achieved by making your ideas or messages more concrete, credible, and emotional. Lastly, the book encourages the use of stories to make your ideas more relatable and memorable.
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How has the U.S. military solved this issue? By creating simple, sticky messages. In addition to creating detailed plans, they also craft a message that communicates the core objectives of the detailed planning. This is called the "Commander's Intent." The Commander's Intent, or the "CI," shares the core objective of the plan so that individuals can still move forward with attempting to accomplish the overall goal even when they are inevitably deterred from the original plan due to unforeseeable circumstances.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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