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Other publications have used various methods to engage young audiences. For instance, Fortune has its '40 Under 40' list, which recognizes young leaders in different industries. Business Insider also has its own lists recognizing young achievers. Some publications focus on specific industries, like technology or finance, to create their lists. Others may use different age brackets, like '25 Under 25' or '35 Under 35'. Additionally, some publications may host events, webinars, or competitions to engage young audiences. These methods not only recognize young talent but also create a sense of community and provide networking opportunities.
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Forbes launched the 30 Under 30 list in 2011 as both a response to Fortune's 40 Under 40 list, the rise of Business Insider, and that for the first time in history, "being young" was "actually an advantage for most fields." The Under 30 brand currently reaches 26 million 13-to-34-year-olds through its year-long marketing growth engine and cross-platform ad campaign with digital media content and live events. The name "30" under 30 is actually a misnomer. The US list recognizes a total of 600 people per year, with 30 individuals selected across 20 different industries, and there are over 30 countries and regions that all have their own lists. After running the 30 Under 30 program for ten years, Forbes has said there have been 100,000 nominees, with 20,000 nominations per year in the US alone. With 600 spots available per year, there are about 30 applications for every spot, equivalent to a 2 to 3% acceptance rate. Forbes says it's harder to get onto the Under 30 list than to get into...
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We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30 with a five-step framework we identified, 3) how ...
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