What are some alternative methods to the Sankey diagram for analyzing web page traffic and user interaction?

One example of a company that successfully used social media analytics to boost their online presence and business performance is Starbucks. Starbucks has a strong social media presence and they use social media analytics to understand customer preferences, sentiment towards their brand, and the effectiveness of their marketing campaigns. They analyze data from various social media platforms to understand where their customers are most active and what type of content resonates with them. This data-driven approach has helped Starbucks to tailor their marketing efforts, resulting in increased customer engagement and sales.

Global companies like Apple and Google can utilize social media analytics to improve their business strategies by understanding their audience's behavior and preferences. They can analyze where their web page visitors come from, which pages they visit, and where they interact the most. This information can help them identify weak spots in their strategy. For instance, if they find that they aren't getting many visitors from certain social media platforms, they might decide to focus their efforts elsewhere. Conversely, if a certain page on their site gets a lot of traffic, they might choose to invest more resources into improving that page. This data-driven approach can help them optimize their social media strategy, improve audience engagement, and ultimately, drive better business results.