What are some alternative strategies to increase organic growth over time in social media?

Having a higher percentage of web traffic coming from paid sources compared to organic sources in a social media strategy can have several implications. Firstly, it may indicate that the brand or business is investing significantly in paid promotions or advertisements to drive traffic. While this can lead to immediate results in terms of increased traffic, it may not be sustainable in the long run as it requires continuous investment. Secondly, it may suggest that the brand's organic growth strategies may not be as effective, as they are not driving as much traffic as the paid strategies. This could be a sign that the brand needs to improve its organic growth strategies, such as SEO, content marketing, and social media engagement. Lastly, a higher percentage of paid traffic could potentially lead to a lower return on investment (ROI) compared to organic traffic, as paid traffic often costs more and may not result in as high a level of engagement or conversion.

Global companies like Apple and Google can use social media platforms to generate better return on investment by implementing a few strategies. First, they can use these platforms to engage with their audience, which can increase brand loyalty and customer satisfaction. They can also use social media for advertising and promotion, reaching a larger audience at a lower cost than traditional marketing methods. Additionally, they can use social media to gain insights about their customers' preferences and behaviors, which can inform product development and marketing strategies. Lastly, they can use social media to drive traffic to their websites, increasing the chances of sales.