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There are several strategies to increase organic growth over time in social media. First, consistently creating and sharing high-quality, relevant content can attract and engage your audience. Second, using SEO strategies, such as using relevant keywords and hashtags, can help your content get discovered. Third, engaging with your audience by responding to comments and messages can build relationships and encourage them to share your content. Fourth, collaborating with influencers or other businesses can expand your reach. Lastly, running contests or giveaways can increase engagement and visibility.
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This dashboard slide highlights, including engagement rate, total number of sessions, and audience growth. Use it to measure progress and benchmark against periodic goals. The percentages show progress relative to goals. (Slide 14) This dashboard separates web traffic by whether it comes from paid or organic sources. Ideally, an effective social media strategy should lead to more and more organic or even viral growth over time. (Slide 15)
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