Question
Some alternative strategies to the AIDA sales funnel in structuring the lead pipeline include the ACCA (Awareness, Comprehension, Conviction, Action) model, the REAN (Reach, Engage, Activate, Nurture) model, and the BANT (Budget, Authority, Need, Time) model. These models offer different perspectives and approaches to lead generation and conversion, and can be used depending on the specific needs and context of your business.
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The AIDA sales funnel stands for Awareness, Interest, Desire, and Action. It helps to structure the lead pipeline to ensure a smooth transition from potential customers to paying customers. At the bottom of this slide, use the progress bars to monitor how the entire pool of leads convert across time. As leads progress through the funnel, the progress bars narrow down to reflect the percentage of conversions at each stage.
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