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Some alternative strategies to the Blue Ocean Strategy could include the Red Ocean Strategy, which involves competing in existing market space and beating the competition. Another could be Disruptive Innovation, which focuses on creating new markets by discovering new categories of customers. There's also the Value Innovation strategy that focuses on making the competition irrelevant by creating a leap in value for both the company and its customers.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win. Based on a study of 150 strategies in 30 industries, the authors make their case for using innovation instead of fighting for position in a competitive market.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing ...
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How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your current marketplace and instead tread new territories that make existing competition irrelevant. Use this presentation to learn and implement Blue Ocean and innovate your business strategies.
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