What are some alternative strategies to the 'How Might We' method for generating and refining ideas?

A real-world example of a successful implementation of the 'How Might We' tool in a business strategy is the case of Procter & Gamble (P&G). P&G used the 'How Might We' approach to reframe their problem of increasing sales of their detergent product, Tide. They reframed the problem as an opportunity: 'How might we make washing clothes easier?' This led to the invention of Tide Pods, a single-use laundry detergent product, which significantly increased their sales and market share.

Global companies like Apple or Tesla can utilize the 'How Might We' (HMW) tool in their decision-making process by using it to reframe their problems as opportunities. This tool encourages team members to generate as many ideas as possible without spending too much time refining the HMW statements. Once a list of HMW questions is created, they can make an affinity diagram and categorize the questions based on themes. Then, they can narrow down the list by voting. This process can help these companies to quickly generate and test out creative solutions to their problems.