Some alternative strategies to using visuals and exploiting popular ideologies in branding could include focusing on creating a strong brand narrative or story, building a community around the brand, leveraging user-generated content, and focusing on customer experience and service. Companies like Coca-Cola and Pepsi could also consider strategies like co-branding or partnerships, influencer marketing, or creating unique, memorable campaigns that don't necessarily rely on visuals or popular ideologies.
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What are the tactics that brands can utilize to effectively win over customers? Explore all facets of brand strategies with this presentation template...
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So let's take a deep dive into what strategies businesses like to use to make you willingly hand over your money. We will cover branding tactics that infiltrate both the conscious and subconscious realms, tactics that exploit popular ideologies, that promise to patch up your deep insecurities, or that use visuals to sell you a dream. We will also demonstrate the effects of branding successes and, more excitingly, failures with real-life case studies and business anecdotes.
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