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Some challenges a company might face when trying to align its brand and culture include: resistance to change from employees, lack of understanding or clarity about the brand or culture, inconsistencies between the brand image and the actual company culture, and difficulty in maintaining the alignment over time.
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When brand and culture are in sync with one another, the organization creates a seamless picture for both customers and employees. The company's external image is in harmony with the experience of working for and working with that company. As a result, everything runs more smoothly and successfully.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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