Some challenges faced by advertisers due to dynamic pricing include the unpredictability of costs, the need for constant monitoring of prices, and the competition with other advertisers for the best prices. Advertisers may also struggle with budgeting due to fluctuating costs and may find it difficult to measure the return on investment due to the variable nature of dynamic pricing.
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Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or poor sales controls. Extract from our compilation...
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While many people know Facebook and TikTok as social media networks, they are actually both B2B businesses with advertisers as their main customer. Facebook, Google, TikTok, and many other social networks that incorporate an ad revenue model use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. These advertisers then compete with other sellers for the best prices.