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Some challenges in building and presenting a product roadmap include: understanding customer needs and translating them into product features, prioritizing features based on business and customer value, aligning the roadmap with company strategy and goals, communicating the roadmap effectively to different stakeholders, and managing changes in market conditions or business priorities that may affect the roadmap.
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Per Harvard Business Review's 2017 survey, only four out of 10 respondents said they have used or will use customer data to customize analyzing customer data to create more personalized and anticipatory customer service, sales and product development processes. Thus, building and presenting a product roadmap is vital to getting ahead of the competition. Product roadmaps are most important because they communicate key product benefits with internal and external stakeholders and aid team alignment structure on priorities.
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If you’re a product manager, project manager, or executive — you need to have a pulse on where your product is headed. Use this animated presentation ...
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