Common customer pain points that companies aim to relieve often include issues related to cost, product quality, customer service, and delivery or service speed. Companies may also aim to solve problems related to lack of product availability, complex purchase processes, or lack of personalized service.

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Use this slide to provide important information about the leverage your venture has over the competition. A unique geographic location, access to special resources, exceptional talent all fall under this category. This slide will aid you in introducing the problem your company is trying to solve with your product or a customer pain point it is trying to relieve. Review your buyer personas or positioning to exactly identify these pains. This slide should clearly state what your start-up does to solve the customer's problem or relieve the customer's pain point. Now connect your solutions directly to the problems you identified in the previous slide.

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Ultimate Pitch Deck (Part 2)

Showcase the best side of your business and make potential investors want to be part of your big idea. Use our all-new Ultimate Pitch Deck to communic...

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