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Some common flaws in human logic that designers need to consider include the tendency to overcomplicate simple tasks, the inability to intuitively understand how to use a product, and the propensity to overlook obvious design cues. Designers need to ensure that their designs are intuitive and easy to use, avoiding unnecessary complexity. They should also make sure that important design cues, like the location of a door hinge, are clearly visible and understandable.
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For simple designs, like those for a door or kettle, manual instructions to "push" or "pull" should not be necessary. Good design should indicate action by itself. Make a pillar visible so that it's clear which side of a door is attached to a hinge. When simple things are overly complex, Norman writes, "the whole purpose of the design is lost."
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How do designers improve their products to work around flaws in human logic? In The Design of Everyday Things, Don Norman teaches the top frameworks b...
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