Some common misconceptions about innovation in business include the belief that innovation is only about creating new products or technologies, that it's a linear process, that it can only come from top management or that it's always expensive and risky. In reality, innovation can be about improving processes, can be iterative, can come from all levels of an organization, and can be achieved in a cost-effective and managed risk manner.
Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginall...
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