Some common mistakes to avoid when using a customer journey map include not involving the entire team in the process, not updating the map regularly, focusing too much on touchpoints and not on the overall journey, and not using data to inform the map. It's also important to avoid making assumptions about the customer's journey and instead use real data and feedback to inform the map.
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A good customer experience is required for any product to fully unleash its potential. So how do you know if your customer experience is on the right path? Gain a better understanding and deepen the insights on your target users with our collection of . Use this essential visualization tool to learn from the good's, identify the bad's, ease user pain points, and continuously improve your offerings.