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There are contrasting viewpoints on the importance of a company's user base size. Some believe that a large user base is crucial as it indicates a wider reach and impact, potentially leading to higher revenue. It also adds credibility and legitimacy to the company. On the other hand, others argue that the quality of users is more important than quantity. They believe that a smaller, more engaged user base could be more valuable as these users are more likely to be loyal and generate consistent revenue.
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In order to establish credibility, highlight the positive reach and impact of your company so far. This can be an emphasis on the size of its user base or the value it's generated. Keep in mind, if you have an impressive number, make it big. In this example, the company not only highlights how much revenue it's generated for its enterprise users, but also a series of numbers that prove the legitimacy and global resources that it's empowered by. (Slide 19)
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