Question
Some effective brainstorming techniques that can be used to improve the nutritional content and public perception of fast food menu items include reverse brainstorming, where criticisms and challenges related to health are identified first. This can help in developing menu items that are both appealing and nutritious. Another technique could be to introduce eco-friendly packaging to improve public perception. Redesigning the stores to incorporate a more modern and muted palette can also help in changing the perception associated with fast food franchises.
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To improve nutritional content and public perception of menu items, McDonald's culinary and marketing teams might use reverse brainstorming to identify criticisms and challenges related to health and develop menu items that are both appealing and nutritious. Once the issues are laid bare, the team developed plant-based or lower-calorie options, introduced eco-friendly packaging. The fast food giant even redesigned all of its stores to incorporate more modern and muted palette, ditching the interior aesthetics commonly associated with fast food franchises and instead exhibiting a visual nod to establishments that would serve grilled instead of fried chicken.
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