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Some effective methods for prioritizing features in a product include understanding the customer's problems, desires, and needs. This customer-driven approach helps to prioritize the features that will help to achieve goals and keep customers happy. Other methods can include using a scoring system, considering the business value, and taking into account the development effort required.
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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.
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