What are some effective tools for conducting a brand audit?

The best practices for conducting a brand audit include determining what drives growth and understanding how customers perceive the product or service. It also involves an in-depth competitor analysis, which includes reviewing competitor websites, analyzing search engine optimization strategies such as competitive keywords, studying brand identities, and examining advertising strategies.

A brand audit can help improve a company's online presence by identifying the key drivers of growth and understanding how customers perceive the product or service. It involves an in-depth competitor analysis, which includes reviewing competitor websites, search engine optimization strategies, brand identities, and advertising. This information can be used to enhance the company's online presence and competitiveness.

Some of the challenges in conducting a brand audit include determining what drives growth, understanding how customers perceive the product or service, and conducting an in-depth competitor analysis. This analysis should include reviewing competitor websites, understanding their search engine optimization strategies, and analyzing their brand identities and advertising.