Some effective ways to frame a sales review as a positive event include: reminding your team that the review is about learning and not blaming; discussing what went well and what went poorly; and asking more prompting questions to cover all bases. It's important to create a safe environment where everyone can speak their mind without negative repercussions. Encourage your team to think beyond generalities and pin down specifics. Remember, those that don't learn from history are doomed to repeat it, so make sure the history is accurately chronicled.
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