Question
Some effective ways to highlight your product's differentiators include:
1. Clearly defining your value proposition that is valuable to customers, differentiated from alternatives, and substantiated as credible.
2. Understanding the customer value that your product or feature provides to maximize product potential.
3. Comparing your product or feature's value against rival products, rating them from low to high, and discovering where you out-compete them to highlight as your differentiator.
This question was asked on:
A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)
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