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Some ethical considerations related to dynamic pricing include fairness, transparency, and potential discrimination. It's important that businesses using dynamic pricing ensure that their practices are fair and not exploitative. Transparency is also crucial, as customers should be aware if they are being subjected to dynamic pricing. Lastly, businesses must ensure that their dynamic pricing strategies do not lead to discriminatory practices, such as charging different prices based on a customer's location or demographic.
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While many people know Facebook and TikTok as social media networks, they are actually both B2B businesses with advertisers as their main customer. Facebook, Google, TikTok, and many other social networks that incorporate an ad revenue model use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. These advertisers then compete with other sellers for the best prices.
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Does your team need better ways to close leads? Don’t miss your sales targets due to misqualified leads or poor sales controls. Extract from our compi...
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