Question
The question is not directly related to the content provided, hence specific examples cannot be provided. However, in general, businesses fail to stand out in a cluttered marketplace due to lack of differentiation, inability to keep up with trends, poor communication strategies, and lack of focus.
This question was asked on:
delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
