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Some examples of companies that have successfully used the BCG Growth-Share Matrix include Procter & Gamble, Unilever, and General Electric. These companies have used the matrix to categorize their product lines and make strategic decisions about where to invest for growth.
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Developed by Boston Consulting Group, the BCG Growth-Share Matrix is a visualization tool that plots a company's multiple product lines along with their relative market share and against their market growth rate. This matrix visualization plots the product lines into four quadrants according to their relevant market growth rate and relative market share. Each icon on the matrix correlates to a "growth category" to determine how each product should be considered.
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Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...
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