Some examples of companies that have successfully fused their brand and culture include Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen. These companies have leveraged the foundations of brand and culture fusion, such as finding an overarching purpose and core values, to achieve competitive advantage. They have achieved this through various means, including re-thinking core operations and organizational design, and intentional design of employee experience, corporate rituals, routines, and more.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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