Question
One example of deceptive sustainability claims in the fashion retail industry is the case of retailer H&M. A watchdog group exposed H&M for publishing misleading data on the environmental impact of its products, with some data inaccuracies up to 30%. Another example is a screening in the EU that suggests 39% of sustainability claims in the textile, garment, and shoe sector could be deceptive. These instances highlight the need for greater transparency and accountability in the industry's sustainability efforts.
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The practice is especially rampant in fashion retail. For example, a screening in the EU suggests that 39% sustainability claims in the textile, garment, and shoe sector could be deceptive. A watchdog group recently exposed retailer H&M for publishing misleading data on the environmental impact of its products, with some data inaccuracies up to 30%.
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