Question
Some examples of failed market entries include the launch of New Coke by Coca-Cola in 1985, which was rejected by consumers due to its taste. Another example is the entry of Walmart into the German market, which failed due to cultural differences and strong local competition. The lessons learned from these failures include the importance of understanding consumer preferences and the local market culture before launching a new product or entering a new market.
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The template includes slides on Buyer Values and Buyer Value Migration, Comparative Market Study, Scenario Analysis, Revenue vs. Market Size, Competitive Matrix, Strategy Implementation, Product Portfolio Strategy, Investment Projection, MARCI Chart, Market Selection Criteria, and many more. Stick to the end, and we'll explain how Apple could use these strategies to navigate their next big market entry move: self-driving car software.
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