Some examples of failed strategic partnerships include the Staples and Office Depot merger, which was blocked by the Federal Trade Commission due to antitrust concerns, and the AOL and Time Warner merger, which is often cited as one of the most disastrous business combinations in history due to cultural clashes and the dot-com bust. From these examples, we can learn the importance of thorough due diligence, ensuring cultural compatibility, and considering the potential impact of external factors such as market conditions and regulatory issues.

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Strategic Partnership

How do you select the right partners and pool the best resources? Mutually beneficial relationships with another organization can elevate growth, inno...

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The right strategic partnerships are used by top brands to increase growth into new markets, cover weaknesses, or reinvent themselves. Kohl's partnered with Amazon in 2020 to provide hassle-free Amazon returns at the department store. In return, Kohl's added 2 million new customers over the course of the year with sales topping analyst's estimates. Others like Apple Pay and Mastercard, or Starbucks and Barnes & Noble, were integrated so seamlessly that it becomes a day-to-day norm for customers. On the other hand, failed partnerships can be a trainwreck. Like the Staples and Office Depot or AOL and Time Warner partnerships. (Slide 1)

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Strategic partnerships have become a day-to-day norm for customers through seamless integration and mutual benefits. Companies like Kohl's and Amazon, Apple Pay and Mastercard, or Starbucks and Barnes & Noble have formed partnerships that provide added convenience and benefits to customers. These partnerships are integrated so well into the companies' operations that customers often use these services without realizing they are the result of a strategic partnership. This seamless integration and the added value they provide have made these partnerships a day-to-day norm for customers.

When selecting a strategic partner, some key considerations include:

1. Alignment of goals: Ensure that both organizations have similar objectives and that the partnership will help achieve these goals.

2. Complementary strengths: The partner should have strengths that complement your weaknesses and vice versa.

3. Trust and compatibility: There should be a high level of trust and compatibility between the two organizations.

4. Financial stability: The partner should be financially stable to ensure the longevity of the partnership.

5. Reputation: The partner's reputation in the market should be positive.

6. Legal and ethical considerations: Ensure that the partnership will not lead to any legal or ethical issues.

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