Some examples of failed strategic partnerships include the Staples and Office Depot merger, which was blocked by the Federal Trade Commission due to antitrust concerns, and the AOL and Time Warner merger, which is often cited as one of the most disastrous business combinations in history due to cultural clashes and the dot-com bust. From these examples, we can learn the importance of thorough due diligence, ensuring cultural compatibility, and considering the potential impact of external factors such as market conditions and regulatory issues.
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How do you select the right partners and pool the best resources? Mutually beneficial relationships with another organization can elevate growth, inno...
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The right strategic partnerships are used by top brands to increase growth into new markets, cover weaknesses, or reinvent themselves. Kohl's partnered with Amazon in 2020 to provide hassle-free Amazon returns at the department store. In return, Kohl's added 2 million new customers over the course of the year with sales topping analyst's estimates. Others like Apple Pay and Mastercard, or Starbucks and Barnes & Noble, were integrated so seamlessly that it becomes a day-to-day norm for customers. On the other hand, failed partnerships can be a trainwreck. Like the Staples and Office Depot or AOL and Time Warner partnerships. (Slide 1)