Question
Some examples of successful 'idea viruses' include the 'Ice Bucket Challenge' that went viral on social media, promoting awareness for ALS. Another example is the 'Share a Coke' campaign by Coca-Cola, which personalized bottles with names, encouraging people to share the product with others. These campaigns spread rapidly and widely, much like a virus, hence the term 'idea virus'.
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.
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