Some examples of successful 'idea viruses' include the 'Ice Bucket Challenge' that went viral on social media, promoting awareness for ALS. Another example is the 'Share a Coke' campaign by Coca-Cola, which personalized bottles with names, encouraging people to share the product with others. These campaigns spread rapidly and widely, much like a virus, hence the term 'idea virus'.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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