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Marketing objectives can vary greatly depending on the company and industry, but some common examples include increasing brand awareness, expanding market share, attracting new customers, improving customer retention, and increasing sales or profits. These objectives are often measured using key performance indicators (KPIs) like the Net Promoter Score, customer satisfaction metrics, and market competition analysis.
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The template includes slides on Market Competition, a Customer Satisfaction Matrix, Personnel Requirements, Marketing Plan Dashboard, Portfolio and PESTEL analysis, Net Promoter Score, Communication policy, Research Parameters, Marketing Objectives and additional Marketing KPI dashboards. Plus, read to the end to learn how TikTok positioned its marketing plan to capitalize on Facebook's decline.
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Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...
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