Question
Some examples of marketing objectives that are specific, measurable, achievable, relevant, and time-bound could be: 1) Increase brand awareness by 20% over the next six months. 2) Achieve a 10% increase in sales in the next quarter. 3) Improve customer retention rate by 15% in the next year. 4) Increase website traffic by 30% in the next three months. 5) Launch a new product and achieve a sales target of 1000 units in the first month.
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Use this slide to communicate the results of your Segmentation, Targeting and Positioning (STP) research. This means talking about your strategy to Segment your market, Target your best customers and Position your offering. Introduce main marketing objectives (brand's defined goals) to your stakeholders with this slide. Make sure that your objectives are specific, measurable, achievable, relevant and time-bound. Also mention, how you'll will qualify them. Marketing executives are often challenged with justifying budgets to the company leadership. That is why discussing financial objectives is imperative. Talking about expenses upfront will better your chances of staying within the allocated budget.
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