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Opportunities across different market conditions may include changes in consumer habits, new market trends, less competition, increased market potential, favorable regulations, and positive changes in the climate. For instance, a shift in consumer habits towards eco-friendly products can present an opportunity for a company that produces such products. Similarly, a decrease in competition or an increase in market potential can provide opportunities for expansion and growth. However, these opportunities would depend on the company's strengths and weaknesses. For instance, a company with strong financial resources and a diverse product range may be better positioned to seize these opportunities compared to a company with weak innovation ability and limited financial resources.
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To compare the organization against market conditions, this opportunities vs threats checklist grades where opportunities exist across market conditions like consumer habit trends, competition, and market potential; environmental conditions like regulations, laws, or the climate; and the organization's strengths and weaknesses. In this example, the company's pricing and diverse product range are key strengths, but its innovation ability and financial resources its main weakness. (Slide 4)
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Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...
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