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Some examples of products or services that have successfully addressed the top pain points of their target market include Uber, which addressed the difficulty of hailing a taxi and the uncertainty of taxi fares; Amazon, which solved the problem of having to physically go to a store to buy products; and Netflix, which addressed the issue of late fees for movie rentals and provided a vast selection of movies and TV shows for a low monthly fee.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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These Problem and Solution slides communicate to investors the top four main pain points to your target market and the top four value adds of your solution. For instance, the top four pain points that baby kneepads solve are nothing. The top four "customer gains" that your product or service provides set up your company's value proposition, which is the tangible benefits customers receive with your product. If you don't land this aspect of your pitch, VCs or angel investors won't see the value of the rest of your pitch. (Slide 3 + 4)
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